Advertising work, end to end.
Most of our engagements cover all three areas below, because they depend on each other. They can also be taken separately when a client already has part of the work covered in house.
Paid media management
We run advertising accounts on the client's behalf: structure, targeting, budget and the daily decisions that follow. Work covers Google Ads, Meta and TikTok, selected per product rather than by default.
Account setup and structure
Campaign architecture, conversion actions, audience definitions and budget split. Built so that results can be read per product and per audience, not only in aggregate.
Ongoing optimisation
Bid and budget adjustments, audience and placement changes, creative rotation. Decisions are made on measured performance over a meaningful window, not on daily noise.
Policy review
Creative, claims and destination pages are checked against each platform's advertising policies before launch. Compliance is treated as part of the work, not as something handled after a rejection.
Scaling and testing
New audiences, new creative and new placements introduced one variable at a time, so that an increase in spend can be traced back to what caused the improvement.
Creative production
Advertising copy and pages produced for the campaign they belong to, in the language of the market being targeted. We write in English and Italian.
Ad copy and creative concepts
Headlines, primary text and creative angles for each platform, written to the format and the audience rather than adapted from a single master version.
Editorial articles
Long-form editorial pages that introduce a product in context, for audiences that will not respond to a direct advertisement.
Landing pages
Product pages built for advertising traffic: fast to load on mobile, clear on what is being offered, and consistent with the advertisement that brought the visitor there.
Revision against performance
Creative is reviewed against how it performed once live, and rewritten where the data shows the message is not landing.
Tracking and analytics
Measurement is set up before a campaign launches. Without it, optimisation is guesswork and reporting is an opinion.
Tag management
Implementation through Google Tag Manager, so that tags are versioned and can be changed without touching the site's code each time.
Conversion tracking
Platform conversion events configured and verified end to end, including deduplication between browser and server-side events where available.
Consent handling
Tracking configured to respect the consent settings in place on the client's site, including consent mode where a consent management platform is used.
Reporting
Periodic reporting that ties spend to results, delivered with the underlying figures so the client can verify them independently.
Engagement models
Ongoing management on a monthly basis, or fixed-scope projects for a specific launch, migration or audit. Terms, deliverables and fees are agreed in writing before work begins.